Professor of Marketing at Cheikh Anta Diop University in Dakar (Senegal), she heads the Marketing and Strategy Research Laboratory (LARMS) of the Business and Development Research Centre of the Management Department.
She works on the culture and behavior of the African consumer, the strategies of African SMEs, innovations in shopping centers, and the market orientation of African companies.
She has published in journals such as: International Business Research, Revue Internationale des Sciences Commerciales: Marketing & Communication, La Revue des Sciences de Gestion, Management & Avenir, Recherche et Application en Marketing and has participated in several thesis juries and conferences such as Marketing Trends, Business and Entrepreneurship in Africa, Journées Scientifiques du Marketing, Journées Scientifiques du Tourisme durables….
She is co-author of four chapters in management books.